As we envisioned this new cashmere capsule campaign, one detail mattered as much as the fibre itself, where it is made. Every piece is knitted, hand finished, washed, dried, and packaged entirely on Waiheke Island. It is a slower, more considered process, and it allows us to stand proudly behind what we create, New Zealand made and, in our case, island made.

To reflect that same devotion to craft, we were honoured to collaborate with Helen Elizabeth Jewellery. Helen works from her home studio on Waiheke Island, creating jewellery with quiet precision and deep respect for raw materials, using recycled precious metals and thoughtfully sourced gemstones. Her pieces are designed to hold meaning and to last, and in this campaign they sit beautifully alongside pure cashmere, refined, grounded, and full of soul. Helen, thank you for bringing your artistry and care into this collaboration, we are grateful for what you create, and for the way your work completes the story.

This partnership is just the beginning. We look forward to continuing to bring island makers and New Zealand creatives together, celebrating community and choosing enduring local craft over mass production that sits far from the places we call home.

Explore Helen Elizabeth Jewellery here:

helenelizabethjewellery.com
instagram.com/helenelizabethjewellery